HERE'S WHY CONVERSION COPYWRITING WORKS

Because it's not just about words. At all.

This is how words turn into sales.

Copywriting sounds kinda lame. Two-dimensional.

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But before you write it off as words, imagine this:

 

You’re standing in your storefront. It’s empty, but someone’s approaching. You can hear inside their mind. You know what they’re thinking as they walk into your store. And you just join in that conversation. And since they were already thinking those words, they keep talking with you because it feels natural.

 

Next thing you know? They’re following you around the store, taking your suggestions, picking out items. That they actually buy.

 

And THAT is what good conversion copywriting does for you:

 

It takes visitors and turns them into leads. Even customers.

What We Do

Research + Discovery

Research on your customers, product/service, and competitors. We’ll conduct surveys, interviews, review mining and competitor analyses. This phase is the most important because it's how we build our hypothesis on what messaging will work. 

Wireframing

Wireframes to outline the structure of the page and identify what messaging hierarchy we believe will drive conversions. Have a web designer? We’ll work with them to optimize the design. 

Writing + Editing

Writing + Editing according to the research and hypothesis we’ve identified. Once we nail down a draft, we edit for the obvious stuff like grammar and spelling, but also for tone of voice, emotional triggers, clarity, specificity, and stickiness.

Testing + Validating

In the final phase, we’re going to test and validate against the hypothesis to make sure your pages are performing as they should. This means user testing, 5-second tests, and A/B tests. 

What You Get

A crystal-clear synopsis of the research findings. This report details messaging trends we found in the research and defines what hypothesis we’ll test with the copywriting.

An easy-to-understand layout of your new page or pages that shows what order the messaging should be in and how the page should be arranged to walk visitors to the click.

Final drafts that bring together the research and wireframes and start to give life to how your pages will look.

The confidence that comes with knowing your pages are optimized for conversions like they’ve never been before.

It's time to get started, isn't it?

So where do you want to be in 3 months?

Still chasing leads?

You can email me or schedule a 15-minute discovery chat.

 

I'll work with you on additional info I need to build your proposal, including the metrics we’re going to benchmark.

 

Then we'll review the proposal together so any questions are answered upfront.

 

And then? Then we rock n’ roll.