This is how words turn into sales.
What We Do
Research + Discovery
Research on your customers, product/service, and competitors. We’ll conduct surveys, interviews, review mining and competitor analyses. This phase is the most important because it's how we build our hypothesis on what messaging will work. Allow 2-3 weeks for this phase.
Wireframes to outline the structure of the page and identify what messaging hierarchy we believe will drive conversions. Have a web designer? We’ll work with them to optimize the design. Allow 5 days for this phase.
Writing + Editing
Writing + Editing according to the research and hypothesis we’ve identified. Once we nail down a draft, we edit for the obvious stuff like grammar and spelling, but also for tone of voice, emotional triggers, clarity, specificity, and stickiness. Allow 2-3 weeks for this phase.
Testing + Validating
In the final phase, we’re going to test and validate against the hypothesis to make sure your pages are performing as they should. This means user testing, 5-second tests, and A/B tests. This timeframe is flexible.
What You Get
A crystal-clear synopsis of the research findings. This report details messaging trends we found in the research and defines what hypothesis we’ll test with the copywriting.
An easy-to-understand layout of your new page or pages that shows what order the messaging should be in and how the page should be arranged to walk visitors to the click.
Final drafts that bring together the research and wireframes and start to give life to how your pages will look.
The confidence that comes with knowing your pages are optimized for conversions like they’ve never been before.
It's time to get started, isn't it?
Everything starts the beginning, right? Except really good stories. They often start and the end. But us? We’re starting at the beginning.
I'll work with you on additional info I need to build your proposal, including the metrics we’re going to benchmark.
Then we'll review the proposal together so any questions are answered upfront.
And then? Then we rock n’ roll.