Understanding Copywriting

What is copywriting + how does it help my business

It’s not necessarily hard to fill your website pages with words. After all, you have a lot you want to say about your business.

But here’s the thing:

Not everyone wants to hear everything you have to say.

That can be hard to hear, but once you understand that you understand why copywriting is one of the most valuable investments you can make. Experienced copywriters know how to learn your audience, discover their level of awareness, identify the proper message hierarchy, and test copy variations.

Because you want your words to count.

MCCreative offers two distinct copywriting services:


Website Copy

Your website needs to work for you. It isn’t simply a retelling of your services; rather, your website is your handshake, your pitch, your humanity, and your offer.

It needs to speak like you. It needs to speak to your target audience. And it needs to move that audience to an understanding of why they need you.

Here’s the deal:

Writing copy that does that takes time, experience, and an understanding of how to move an audience with words.

You may not have that time or experience.


I do.


Conversion Copy

Conversion copy is written to drive a singular action by a very specific audience. Unlike your website, which offers several possible courses of action, conversion copy focuses on one specific goal and is most often employed on landing pages.

This is specific copywriting niche and requires an understanding of customer psychology, stages of awareness, how to analyze the right audience, and how to craft messaging to address specific awareness stages and specific audience types.

The fact is:

You need to use a landing page – and conversion copy – anytime you are:

  • Running a promotion

  • Hosting an event

  • Seeking registrations

  • Offering a deal

  • Launching a product/service


Directing audiences to your website in these situations dilutes your messaging and distracts from your specific goal.


You need an audience that’s laser-focused on doing what you need them to do.

And copy to enable that.