Content Marketing

Strategy | Deployment | Measurement

Create sustained visibility.

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Content Marketing creates valuable, relevant content specifically to attract, acquire, and engage your customers.

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Packages include:

• Complete Content Marketing. You should consider this option to build a strategy for driving your entire business forward. My approach includes:

  • Goal setting to align content with business objectives

  • Audience identification and persona building

  • Qualitative and quantitative content audits

  • Identifying pillar and supportive content needs

  • Content creation and deployment

  • Measurement.

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• Single Serve Content Marketing. Opt for this package if you have a single piece of content you wish to create and promote. Examples include:

  • eBooks

  • Webinars

  • Guides

  • Lists + Infographics

  • Blogs.

Copywriting

Turn words into clients.

Masterful copywriting relies on understanding the psychology of why people do what they do, effective market research, solid audience analysis, and, of course, the right damn words. ​

MCCreative dives deep into those details so you don't have to. 

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Services include:

• Ad copy

• Landing page copy

• Newsletter copy

• Blog copy

• Direct mail copy

Website Content

Engaging | Humanized | Optimized

Your site depends on well-built website content. You need it to inspire trust and convert customers, but you don't have the time to invest in creating engaging, educational. SEO optimized content.

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You can hand that off to MCCreative.

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• Existing copy and content audit

  • Includes qualitative + quantitative content audits​

• Recommendations and rewrites

  • SEO suggestions​

  • Copy improvements

  • CTA tweaks

  • Design suggestions 

• New site/page content development

  • Wireframe development​

  • Copywriting

• Metric reporting and training

  • Basic Google Analytics benchmarketing​

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